Design leader.
Product thinker.
Hands on maker.

Strategy to shipped. Craft & intelligence. Based in Europe, working with teams globally.

Cur8VOLVOArtaniscognizantHGabbvieGOV.UK

Selected work

(04)

Real outcomes.

AbbVie Humira healthcare professional portal landing screenABBVIE

AbbVie Healthcare

Healthcare ecosystem

Complex healthcare. A clear experience.

Enterprise UXHCP portalDesign systems

Curiosity doesn’t
stop at phase 1.

Demo Dugong is a web-based AI tool that transforms design work into investor grade, stakeholder-ready analysis with opportunities including customer value, business value and  impact, serving a global audience across 9+ countries and operating on a freemium SaaS model, currently open to acquisition opportunities.

DemoDugong featured on Findly.toolsDemoDugong featured on DailyPingsDemoDugong listed on Wired BusinessDemoDugong verified by KittyLaunch

The big picture.
The smallest detail.
I care about both.

Research that asks better questions. Design that makes complexity feel simple. Systems that help teams move together. And the craft to carry an idea all the way to launch.

A little more about me

In good company.

WORDS FROM THE PEOPLE I WORK WITH
“I love the work you are doing with EV App UXR, how you try new things and shift, to improve our products and make them always relevant.”
Electric vehicle app · Sweden
“You are a star, having to deal with such an ambitious project, aligning with countless teams and a new design system, and you are doing splendidly!”
B2C retail project · Sweden & US
“You make people feel heard and valued, while also being knowledgeable and professional. You make a huge contribution to our team being a safe space where we can be human.”
Commercial Digital organisation · Sweden
“Excellent one-stop shop. Audits designs, includes accessibility & equips with clear explanations. Demo Dugong will help contextualise your framing impact, key findings & steer you in the right direction.”
Head of UX · United Kingdom