AbbVie Healthcare

Abbvie health care professional portal

Ecosystem web portal project, designed and built to scale with ambitious pipelines for the future global Health Care Professionals. US and global markets.

By market capitalisation among major global pharma companies, Abbvie ranks 3rd in the world.

Impact

The global HCP portal launched successfully across priority markets, strengthening Abbvie’s digital presence and improving access to therapy area content across Immunology and future Oncology expansions. The design and experience improvements created a more consistent omnichannel journey, making it easier for healthcare professionals to find relevant materials, request in field support, and engage with non promotional scientific content. Ultimately, this helped position Abbvie as a trusted, go to partner in Rheumatology, Dermatology, and Gastroenterology.

92,410 HCP users

Portal discovery and full journey completions across priority markets

+15–28%

Sessions increased across key regions, driven by clearer navigation and simplified authentication

+22%

Scientific content (Rheum, Derm, Gastro), driven by improved content hierarchy and personalisation

+26%

Reduced login issues with simplified pathways and onboarding steps

Discovery and kick off

I created a customer end to end mapping for the MVP to understand the holistic journeys, interaction points, and future opportunities. This research was gathered in workshops at the head office in the U.S. Personas were created from key user profiles, user stories, user journeys, mental models, content maps, information architecture, and user intent models to support the user, their needs, expectations, behaviours, and ultimately goals on the portal.

Wireframing, Prototyping & Design System Architecture

Wireframes across all core web breakpoints, translated into high fidelity, interactive prototypes. A sync collaboration with development teams in Germany and India.

Designed a robust, scalable component library, built on Bootstrap and Material Design foundations for a clear, future-proof framework. The result gave polished, intuitive interfaces that unified the experience end to end and set a new standard for Abbvie’s HCP facing digital products.

Delivery across priority markets

Eight weeks of agile delivery for launch in the US, UK, Australia, Spain, Germany, France, Italy, Netherlands and Japan. First month reported results include 92,410 HCP users, sessions +15–28%, content engagement +22% and authentication success +26%.