Impact

The project launched successfully across global markets and produced great results in driving user engagement, enquiries made and calls to retailers to book their next test drive, a service or make conversations become easier.
The UX/UI optimisations were designed to strengthen the omni-channel experience by making it easier for users to identify the right retailer and ultimately drive more qualified foot traffic to physical points of sale.

Discovery and kick off

We did a cross cluster service mapping series to understand all the interaction points, missed opportunities, loss of data points and build consensus with the teams on the high value and build requirements.

Features, priorities, descoping

The team focused on creating the best in class solutions for users, including analysing and mapping high value features VS high effort features VS time x cost.

I led lean business canvas solution workshops to identify the key user needs, the company goals and ideal scenarios.

The difficulties faced including technical architecture origin or dependancy on various teams. we worked together to prioritise critical features and descope others.

The foundation for upcoming development increments further streamlined the opportunities for lead generation with Retailer Locator as an entry point which was key.

Wireframing, prototyping, user testing

Multiple teams were building similar features independently, creating fragmented solutions and limiting our visibility into usage—especially important as the team manage the Google Maps invoice. Without shared insights, we couldn’t optimise performance or control costs. By consolidating these efforts into a single, unified solution, we can improve cost efficiency, streamline development and maintenance across teams, and ensure alignment with a cohesive design system while still allowing the flexibility needed for team-specific features.