My role: Principal UX UI

- Experience vision and information architecture
- Cross-system journey mapping
- Low-fidelity wireframes for MVP scope
- High-fidelity App UI
- Starter design system framework

Tools and resource

- Figma
- Google Material design
- Atlassian suite, Miro
- Workshops: remote
- Google Lighthouse
- Guerilla testing

Team & stakeholders

- UX, Business dev: Agency model
- Insurance writers
- Product teams: London & Bristol
- Client leadership

☕️ Problem space

Customer data existed across multiple disconnected systems.
No single view of the customer.
Inconsistent journeys across policies, quotes, and customer data.
High operational effort for low-value customer actions.

🚀 Objectives

Customer: Single, clear entry point to manage policies and quotes.
Faster access to personal and policy data.
Business_KPIs: Increase digital self-service usage.
Improve engagement with quote journeys.
Reduce friction across high-intent flows.
Create a scalable UX foundation.